The official video for “Attitude” has been a long time coming. After months of anticipation following the video teaser and the subsequent release of the track on iTunes, and the visuals have finally arrived. It was worth the wait.
“Attitude,” the first single off Famsquadilliana’s upcoming Lust of Money Soundtrack, is a hard-hitter produced by Keeynote featuring recent Jet Life signee Sir Michael Rocks (The Cool Kids), and Cashflow Ellis, one of the most promising up-and-comers hailing from the midwest (peep the Cashflow x The Fresh Heir October 2011 Interview HERE).
The song itself is crazy, but we already knew that. The video, directed by Polish Rob of No Ending Films, keeps pace with the high-energy track and succeeds in shining light on each of the artists individually while still portraying the group as a single force to be reckoned with. “Attitude” is raw and captivating — the visuals highlight no flash or flair, but rather a quartet of talented young MCs in their element focused on nothing but tapping into what they do best. From Mikey to Cashflow and everything (including a guest appearance from Keeynote) in between, “Attitude” is natural and executed perfectly — the only thing in excess here is skill.
Hit the Twitter links below, and click the image to download “Attitude” via iTunes.