It’s only been six weeks since the last set of visuals from Cam Meekins dropped, but that doesn’t mean he doesn’t have more for us. Cam just released this brand new video for a track called “The Receipt,” which will appear on his upcoming album titled :) :/ :(. Yes, you read that right, but we’ll get into that in a second.
First of all, I’m extremely impressed with both this song and the video. Like “Cut Me Off,” “The Receipt” was directed by Cam himself and Brian Petchers, and shot by Petchers. The video is so well-executed and of such high quality, but that’s not even the first thing I noticed here. Cam took all kinds of creative liberties with the song and the visuals, and the result is a product that feels natural and real. The rhyme scheme is crazy, and Cam’s storytelling ability and vulnerability on this track make it incredibly unique and memorable.
It’s not every day that rappers are willing to take risks to let their story unfold through their music, but Cam did it here, and “The Receipt” might be my favorite song of his yet because of it.
Right around the 4-minute mark of the video above, the official visuals for “The Receipt” draw to a close and Decriminals‘ coverage of Cam live in New York City kicks in. They did a great job with the shooting and editing of the footage, which includes the live performance of “Sentences” as well of shots of Cam backstage and throughout NYC.
Finally, the major announcement Cam had been prepping for the past several weeks comes to light at the very end of the video. You’ll see the screenshot at the bottom of the page. It’s the name and release date of Cam’s upcoming free album. :) :/ :( officially drops May 21st, which is fantastic. The bad news is I don’t know how to pronounce it… but we’re all in the same boat. On Twitter, Cam says he’s leaving it up to the fans to decide what to call it. I’m just gonna call it “Cam’s new album – the one with the faces on the cover.”
Stay tuned for much more from Cam Meekins, Decriminals, Brian Petchers and The Fresh Heir. Download “The Receipt” below too.